5/11/26

Service is the Special Forces of Roofing — Dusty Griffin

In this ServiceCon 2026 session, Dusty Griffin breaks down the importance of service leadership, accountability, and operational discipline inside commercial roofing organizations. Dusty explains why strong service departments require clear expectations, structured communication, and measurable performance standards to operate effectively. This session focuses on creating high-performing service teams that improve execution, client experience, and long-term operational consistency.

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