6:00 PM – Registration & Check-In

6:30 PM – Hors d’oeuvres & Drinks

7:00 PM – Welcome Remarks

7:10 PM – 11:00 PM – Networking

7:45 AM – Breakfast

9:00 AM – Opening Remarks (Will Riley)

9:20 AM – The Inevitable Exit (Cody Kline)

10:40 AM – The 7 Habits of Highly Effective Roofing Leaders (Luke McCormack)

1:00 PM – The Dollar Problem (Chad Westbrook)

2:15 PM – Branding & Marketing Service Work (Tom Macauley & Billy Price)

3:15 PM – Peer Group Round 1: The Service Reality Check

3:45 PM – Family Feud: Service Edition

4:30 PM – Day 1 Close

7:45 AM – Breakfast

9:00 AM – Opening Reset (Will Riley)

9:15 AM – The Three Stages of Selling Service (Tracey Donels)

10:30 AM – Building a Maintenance-Driven Roofing Company (Bryan Mitchell)

1:00 PM – Stop Selling. Start Connecting. (Emmit White)

1:45 PM – Service is the Special Forces of Roofing (Dusty Griffith)

2:45 PM – Peer Group Round 2: The 90-Day Execution Plan

3:30 PM – Service Manager Panel with Roofer’s Coffee Shop

4:30 PM – Final Close

2026 EVENT Agenda