Greg has been successfully training commercial roofing service departments for over 15 years. Whether you have 2 or 22 trucks, Greg can help you grow both the number of trucks and the profitability per truck. Greg's ESE Peer Groups help roofers elevate all aspects of their businesses and, since 2017, have been a massive home run for those who participate. If you want to take your business to the next level, Greg can help you achieve that.

Tracey Donels, founder of Service First Solutions, brings over 15 years of experience in transforming service departments into thriving, revenue-driving powerhouses. As a sought-after speaker and industry leader, Tracey has helped contractors achieve significant growth, including a 71% year-to-date revenue increase for one client. He’s an expert in streamlining operations and implementing best practices, with a track record of scaling service departments from $800K to $8.5M annually. Attendees will gain actionable insights from his expertise in building and sustaining success in the competitive roofing industry. Don’t miss Tracey’s presentation at SERVCIECON, where he’ll share proven strategies to elevate your business to the next level.

Cody is the founder of CommercialRoofer.com, a platform dedicated to providing real business and sales education to help commercial roofing businesses scale their re-roof operations with service and maintenance programs. He also created Camp Commercial Roofer and Commercial Roofer Live, offering in-person masterminds and retreats for commercial roofing CEOs. A United States Air Force Special Operations veteran, Cody has a passion for pushing limits and achieving the extraordinary. He built and sold a successful roofing business as part of a 17-company roll-up and was recognized as Roofing Contractor Magazine’s Commercial Roofing Young Gun in 2022. Cody's adventurous spirit has taken him to Mount Everest in 2022 and across a glacier in Iceland in 2023. Cody shares his insights and expertise as a speaker at select events, including stages at Acquisition.com’s HQ, Service Con, and Scalability.com’s In-Person Intensives. With his wife, Brittany, and their three kids, Cody embraces life with energy and purpose, driven to elevate the commercial roofing industry and the leaders within it.

Heidi J. Ellsworth, is a partner with Roofers Coffee Shop. She has been working in the roofing industry since 1993 and has held positions with Malarkey Roofing, Carlisle Construction and EagleView Technologies, Heidi also founded her current roofing-focused sales and marketing consulting group in 2015, HJE Consulting.⁠

Will began his roofing career on the software side, helping hundreds of commercial roofing contractors implement software solutions across businesses of varying sizes. His passion for the service side of operations led to significant growth, driving millions in service sales and hundreds of millions in negotiated work. In 2017, he became the Director of Business Development at DK Haney Roofing, a Texas contractor with $12 million in total sales and $500K in service revenue. Focusing on the service division, Will helped increase service revenue to $3.5 million and total company revenue to $28 million within three years. This success inspired the creation of Centerpoint Connect, a software solution launched in 2020, designed to streamline service operations, boost customer retention, and increase sales. Today, Will continues to drive innovation in the roofing industry through Centerpoint Connect.

Based in Kelowna, British Columbia, Canada Tom Macauley is a business and branding consultant with a passion for building membership models and brand identities that drive sustainable growth. In his work as a consultant, he has worked with businesses across Canada and the United States to craft people-focused, purpose-driven brand identities while providing new ways of generating revenue. A firm believer in authentic connections and ethical business practices, Tom combines strategic planning, data analysis, and clear communication to help organizations unlock new revenue streams and strengthen their market presence. He lives in Kelowna, British Columbia, with his wife, Hannah, and their two sons, Jack and Oliver.

Chad J. Westbrook is a recognized leader in technology implementation and service within the roofing industry. His introduction to the field came through a national lawsuit monitored by his employer, exposing him to advanced trade technology and leading to his involvement in expanding FCS for major U.S. contractors. With a background in CAD and construction layout, he transitioned into commercial roofing, holding roles such as Sales Development Manager, Sales Manager, and National Service Director. In 2012, he was tasked with rapidly growing a service division, successfully scaling it to $4 million in 18 months with nearly $500,000 in recurring revenue. He later led a national account team managing over $18 million in business. Today, through his company, Service Alignment, Chad mentors scaling contractors in revenue growth and team development.

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Kerrick Willis is a second-generation roofer and Army veteran with over a decade of hands-on experience in commercial roofing. As a commercially rated pilot in helicopters, airplanes, and drones, he has built and scaled five successful drone programs. Kerrick has trained over 10 pilots under Part 107 and managed a $2 million roofing project from start to finish. His expertise in drone photogrammetry and 3D modeling has led to a 40% reduction in job site visits and the largest sale in a company's history. He now helps teams integrate drone technology into their workflows to work smarter and more efficiently.

Bryan Mitchell is a seasoned professional in the commercial roofing industry, currently serving as a Partner at Service AdvantEdge since September 2023. Prior to this, he held the position of Lead Estimating Coach at Sales Transformation Group, Inc. Notably, Bryan served as Vice President of a prominent $58 million roofing contractor, where he played a pivotal role in the company's growth and success. His extensive experience encompasses sales transformation and commercial roofing services, making him a respected figure in the industry.