Speaker Spotlight: Tracey Donels

Tracey Donels, Founder & CEO, Service First Solutions

Meet Tracey Donels – ServiceCon 2025 Speaker

Tracey Donels, founder and CEO of Service First Solutions, is a commercial roofing service expert dedicated to helping contractors build thriving service departments. With over 15 years of experience, Tracey scaled an $800K service operation into an $8.5M powerhouse, all while increasing profit margins by 50%.

Known for his innovative approach, Tracey emphasizes customer-centric processes, maximizing efficiency, and leveraging technology to elevate the client experience. Through Service First Solutions, he empowers contractors to overcome the unique challenges of developing successful service departments with tailored consulting, peer group programs, and training resources.

Join Tracey at ServiceCon 2025 to discover actionable strategies for scaling service operations and creating long-term growth.